Manage cookies that are used for advertising, such as ad personalization, remarketing, and ad effectiveness analysis.
We offer you a few simple rules, following which you can easily choose a name for your future site.
The domain name should be short
Brevity — if you can achieve it, of course — is important for several reasons. A short name is easier to place in a logo, is best for brand development, is easier to remember and, in addition, the likelihood of a spelling mistake in a short name is minimal. A long name is not good, unless you are aiming for your company name to fully match the domain.
The domain name should be easy to remember
You remember names like Art.com and Garden.com. but you also don\'t forget unusual names like Amazon.com, Google.com and FogDog.com. Unexpected combinations of words not only sound fun, but are also very effective. Rhyming like FogDog, rhythmic repetition of consonants like Google, or melodic combinations like WilsonWeb make a domain name easy to remember. Whatever your domain name is, it should leave its mark on your memory.
A good domain cannot be confused with another
Desperate to find a suitable name for the domain, we resort to such tricks as hyphens and dashes, replacing the extension with .zzz.ua, adding "the" before the standard name, such as TheStandard.com. It creates confusion. If you keep repeating the eternal: "Dictate: my-dash-website.com.ua", you will soon regret including a dash in your domain at all. Do your best to find a name that cannot be confused with any other.
It\'s hard to make a mistake in a good domain name
If there is even the slightest chance of confusing the letters in your domain name, it is bound to happen. The longer and more complex the domain name, the more difficult it is for your customers to type it without mistakes. To begin with, many of them type extremely poorly, so the need to search for a long time on the keyboard to find the right letters simply scares them away.
A good domain name clearly characterizes the kind of business you do
And that\'s completely understandable. It\'s best if your domain can be easily derived from your company name. But don\'t stop searching for the perfect name if you can\'t find one that accurately describes your line of work. Pick some functional name, or a name that reveals your uniqueness, conveying a certain emotional attitude.
A good domain name is clear to your target audience
For all the huge number of domain names already registered, there is a burgeoning market for .cc, .ws, .tv, and .to (all of which are extensions belonging to the tiny Cocos Islands, (Western) Samoa, Tuvalu, and Tonga, respectively). The problem is that the public (at least in the US) is used to .com, or at least .net extensions (with .net and .org not being as popular). The outlandish domain names sound… outlandish and suspicious. If there is ever a new wave of extensions like .shop and .web, they may become quite popular and gradually gain a place on the Internet, unlike .cc or .ws. However, if you are doing business in France, you should avoid the .com extension and look for a name ending in the proud .fr. Only something that is consistent with the unspoken rules of the area where your company is located will sound professional and confident;